Social Media Toolkit
Building the Child Health Workforce
If you have any questions about this toolkit, please contact Courteney Cuomo, Associate, Program Administration, at The ELMA Philanthropies.
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Please forward this toolkit to your organization’s communications person or staff member in charge of social media.
From Monday, March 5th through Friday, March 9th, The ELMA Philanthropies is leading a media campaign to communicate the need for building the child health workforce in Africa.
Below, you will find suggested social media messages and images for Twitter, Facebook, and Instagram. These resources are designed to help you use social media to expand awareness of:
Building the Child Health Workforce
This campaign aims to spotlight Africa’s need for a strong network of child health workers across all cadres, including community healthcare workers, nurses, midwives, pediatricians, and subspecialists.
The African Pediatric Fellowship Program (The APFP)
In addition to building awareness about the child health workforce, this campaign will spotlight the APFP, an ELMA grantee. The APFP is Africa’s leading training program dedicated to building the pediatric workforce by training African pediatric doctors and post graduate nurses within Africa. To learn more about this critical program, visit theAPFP.org.
ELMA is asking those who share our commitment to improving child healthcare in Africa to join us in this social media effort.
I. The Basics
Campaign Dates
Monday, March 5th through Friday, March 9th
Suggested Hashtags
Main campaign hashtag: #HealthyAfrica
Other hashtags: #HealthWorkersCount, #CommunityHealthWorkers, #StopTheBrainDrain, #MedEd, #Pediatricians, #Pediatric, #Nurse, #Midwives, #SavingLives, #SavingMothers, #SavingBabies, #Africa, #Kampala, #Uganda, #Zambia
II. Suggested messages: General Build the Health Workforce
Community Health Workers
Tweet
#CommunityHealthWorkers deliver life-saving services to the doors of children living far from care. #HealthWorkersCount #HealthyAfrica
Facebook/Instagram Post
For millions of people living in rural, remote, or under-resourced areas in #Africa, #CommunityHealthWorkers deliver life-saving primary health care services to children & families while developing trusting relationships with their communities.
Health workers will go the distance to save lives! #HealthWorkersCount #HealthyAfrica
For Twitter (Click to enlarge, right click, then save image as)
For Facebook & Instagram (Click to enlarge, then copy)
Nurses & Midwives Option 1
Tweet
Growing a workforce of #nurses & #midwives is a sustainable strategy for a #HealthyAfrica. http://bit.ly/2g745S0
Facebook/Instagram Post
The scarcity of skilled nurses is one of the greatest obstacles in achieving an effective healthcare system. Growing a workforce of educated, well-trained #nurses & #midwives is a sustainable strategy for a #HealthyAfrica, and can save millions of lives each year. http://bit.ly/2g745S0
For Twitter (Click to enlarge, right click, then save image as)
For Facebook & Instagram (Click to enlarge, then copy)
Nurses & Midwives Option 2
Tweet or Facebook/Instagram Post
Educating more nurse-#midwives and improving service distribution brings life-saving health services closer to mothers and babies. #savingmothers #savingbabies #HealthyAfrica http://bit.ly/2g745S0
For Twitter (Click to enlarge, right click, then save image as)
For Facebook & Instagram (Click to enlarge, then copy)
III. Suggested messages: The APFP
What is the APFP?
Tweet
.@TheAPFP is Africa’s leading education program dedicated to building the pediatric workforce by training African pediatric doctors and post graduate nurses within #Africa TheAPFP.org #HealthyAfrica #StoptheBrainDrain
Facebook/Instagram Post
.@TheAPFP is Africa’s leading education program dedicated to building the pediatric workforce by training African pediatric doctors and post graduate nurses within #Africa
Since it began in 2008, the APFP has trained 151 pediatricians, pediatric sub-specialists, and pediatric nurses from 13 countries across Africa. 98% have returned to their home countries, where they are using their leadership and expertise to develop new services, train doctors and nurses, conduct research, develop child health policies, and–most importantly–radically improve health outcomes for children.
TheAPFP.org #HealthyAfrica #StoptheBrainDrain
For Twitter (Click to enlarge, right click, then save image as)
For Facebook & Instagram (Click to enlarge, then copy)
The APFP addresses a critical shortage of pediatricians
Tweet
By training more #pediatricians in Africa, @TheAPFP saves children’s lives and builds sustainable health systems: TheAPFP.org #SavingLives #HealthyAfrica
Facebook/Instagram Post
The lack of qualified pediatric doctors and nurses in Africa is largely due to a shortage of training opportunities, which causes child-health professionals to seek training outside of their home countries and remain abroad to establish their medical practice, a phenomenon known as brain drain.
By training more #pediatricians in Africa, @TheAPFP saves children’s lives and builds sustainable health systems: TheAPFP.org #SavingLives #HealthyAfrica
For Twitter (Click to enlarge, right click, then save image as)
For Facebook & Instagram (Click to enlarge, then copy)
The APFP creates a highly skilled Africa-wide workforce
Tweet
.@TheAPFP fellows are becoming leaders in their fields and making quality care a reality for children across #Africa. https://theapfp.org/impact/ #Kampala #Uganda #HealthyAfrica
Facebook/Instagram Post
.@TheAPFP fellows are becoming leaders in their fields and making quality care a reality for children across #Africa.
The training that Dr Joyce Balagadde-Kambugu received through @TheAPFP equipped her with the skills needed to start the first dedicated pediatric oncology service in Uganda. https://theapfp.org/impact/ #Kampala #Uganda #HealthyAfrica
For Twitter (Click to enlarge, right click, then save image as)
For Facebook & Instagram (Click to enlarge, then copy)
The APFP builds knowledge and skills
Tweet
Investing in @TheAPFP builds the skills and knowledge of pediatric specialists that are needed to save children’s lives and improve health systems in #Africa. https://theapfp.org/impact/#Zambia #HealthyAfrica
Facebook/Instagram Post
Investing in @TheAPFP builds the skills and knowledge of pediatric specialists that are needed to save children’s lives and improve health systems in #Africa
Working alongside the Zambian Ministry of Health, APFP fellow Dr. Kunda Kapembwa – Zambia’s only neonatologist – led the implementation of a new country-wide neonatal protocol (Zambian Neonatal Protocol and Drug Doses) to improve the level and quality of care for newborns. https://theapfp.org/impact/ #Zambia #HealthyAfrica
For Twitter (Click to enlarge, right click, then save image as)
For Facebook & Instagram (Click to enlarge, then copy)
The APFP trains leaders
Tweet
.@TheAPFP graduates become leaders & changemakers who make quality care a reality for children across #Africa. Meet more APFP fellows here: https://theapfp.org/impact/ #MedEd #HealthyAfrica
Facebook/Instagram Post
.@TheAPFP graduates become leaders & changemakers who make quality care a reality for children across #Africa. Meet more APFP fellows here: https://theapfp.org/impact/ #MedEd #HealthyAfrica
Tiyamike Nkhoma RN, MsN is expanding the child-health workforce by training nurses in #Malawi and caring for children.
@TheAPFP has qualified her to help manage the new Paediatric Intensive Care Unit at Queen Elizabeth Hospital in #Blantyre, Malawi and to train students at the Kamuzu College of Nursing to become child-health specialists.
For Twitter (Click to enlarge, right click, then save image as)
For Facebook & Instagram (Click to enlarge, then copy)
